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What is Cha-Cha-Cha?

Going through an old trunk in our family’s attic, we found a truly interesting book – the El Morocco Family Album from 1937. On its pages, we discovered a world of enduring style, filled with supremely elegant ladies and gentlemen. Old Hollywood, fashion editors, and visitors from England, India and South America all formed a fascinating mix. The place to be.

In the 1950’s, the Club, still at its pinnacle, came out with the album Cha-Cha-Cha. Uplifting, even when you say it! We want you to get elated, as we speak to individuals championing the style eternal.

So reach for a martini, move your hips, try a triple step, while perhaps finding inspiration in our stories and conversations.

To get in touch with Cha-Cha-Cha, please email: info[a]sterlingandsingh.com.